JYSKE AAS ØSTERVRÅ DK TOURISM

LOCATION

PROGRAM

SITE AREA

YEAR

CLIENT

COLLABORATORS

ØSTERVRÅ, DK

FACILITIES FOR TOURISM

60 KM2

2014

CITY OF BRØNDERSLEV, REGION OF NORTHERN JUTLAND, REALDANIA

HASLØV&KJÆRSGAARD, ADAPT, COWI

Jyske Aas is a tourism strategy for a nature area in northern Jutland.

 

The strategy includes 3 information pavilions spread around the area where tourists can find information and plan their visits. Besides the info pavilions the strategy also includes a graphic identity through signing as well as a digital platform.

 

The design identity is developed over the concept of the 'here are you' arrow, always shown in a golden material.

 

The arrow can be used as a sign or as an info-pole giving more background on a specific site.

 

One of the info points is created like a scaled down 3D-model of the whole nature area. The 3D-model is made like a playground and the service house attached is made like a view tower shaped as a giant golden arrow. From the top of the arrow you can overlook both the play landscape and the real landscape and then plan your route.

 JYSKE AAS ØSTERVRÅ DK TOURISM
 JYSKE AAS ØSTERVRÅ DK TOURISM

LOCATION

PROGRAM

SITE AREA

YEAR

CLIENT

 

COLLABORATORS

 
 JYSKE AAS ØSTERVRÅ DK TOURISM