City Of Brønderslev, Region Of Northern Jutland, Realdania
Hasløv&Kjærsgaard, Adapt, Cowi
Sara Buhl Bjelke, Rune Veile, Arne Cermak Nielsen
Jyske Aas is a tourism strategy for a nature area in northern Jutland.
The strategy includes 3 information pavilions spread around the area where tourists can find information and plan their visits. Besides the info pavilions the strategy also includes a graphic identity through signing as well as a digital platform.
The design identity is developed over the concept of the 'here are you' arrow, always shown in a golden material.
The arrow can be used as a sign or as an info-pole giving more background on a specific site.
One of the info points is created like a scaled down 3D-model of the whole nature area. The 3D-model is made like a playground and the service house attached is made like a view tower shaped as a giant golden arrow. From the top of the arrow you can overlook both the play landscape and the real landscape and then plan your route.